PMI partnered up with Blazer Brand, a local startup company, to help launch their new brand. Our idea? Don’t just show the product benefits, but have some fun along the way.
The Strong Strap™ answers a very real problem – keeping garbage in the can where it belongs and out of the paws of neighborhood critters.
Together, we created illustrated storyboards and figured out how live-action footage and motion design animation could work together to make something totally fun. And totally functional.
From filming with our ARRI Alexa to motion design/animation, composing music, sound design and compositing, our entire team all had a chance to make something awesome.
Take the music, for instance. As a new company Blazer Brand wanted to own custom music/sound that could become recognizable and aid in brand identity. How many new brands get to have their own theme song, right?
We also got to get some squirrel-related aggression out of our systems. They’re cute, but not when they’re chowing down on our trashbags!
Want to see the results? Sure you do!
Learn more about this product at https://blazerbrand.com